I have approximately 18 years of experience in HTML, and almost about as many years of experience with CSS — just a few years less with CSS. I am not very artistically inclined, so I do not normally design the websites that I develop, but I do have extensive experience in customizing already-existing website designs. My strength lies not in making the website “pretty,” but making it “work” and be interactive.
I have experience with the following content management systems:
- Business Catalyst (7 years experience)
- DotNetNuke (6 years experience)
- Drupal (7 years experience)
- PHP-Nuke (1 year experience)
- WordPress (approximately 16 years experience)
For all of the above, I have experience with the following:
- CMS installation and set up
- Installation, set up, and customization of CMS templates/themes
- Installation, set up, and customization of CMS modules
- Transfer of content into pages in the CMS
- Troubleshooting of any CMS issues, should any arise
- Training end users to use the CMS
- Website maintenance (usually content updates)
- Backing up the CMS
- Upgrading the CMS
I have six years of experience in internet marketing. I have experience with search engine optimization, pay per click advertising, social media optimization, email marketing, and website analytics.
Search Engine Optimization
I have six years of experience in search engine optimization. In particular, I have experience with the following:
- Keyword research
- Optimization of page titles, page descriptions, and keywords
- Creation of new content to target particular keywords
- Management of local business directory listings (Google Places, Bing Local, etc)
- Online directory submissions
- Link building
Pay Per Click Advertising
I have four years of experience of managing Google AdWords and ReachLocal campaigns.
Social Media Optimization
I have seven years of experience with the following:
- Creation, optimization, and management of social network profiles
- Social bookmarking submissions
I have seven years of experience with the following email marketing platforms:
- Business Catalyst
- Constant Contact
- DotNetNuke Data Springs Opt In Email module
I also have seven years of experience in developing custom email newsletter templates for the above platforms.
I am Google Analytics Individually Qualified. I have at least seven years of experience of managing Google Analytics accounts.